DRAMEDIES - KEY TOOL IN REACHING SSRLP AUDIENCES - CHIDENGU Featured

The National Local Government Finance Committee says it is important for radio communicators to be effective in telling the story of the Social Support for Resilient Livelihoods Project (SSRLP), a component of the social protection programme in Malawi.

The remarks were made during the opening session of a recording of a series of dramedies targeting SSRLP participants, local authorities and the public through radio.

Speaking in Blantyre today during the pre-recording session of the dramedies, Jane Chidengu, E -Payment Specialist for the SSRLP, assured the session of continued support from the project because drama, ‘is a critical platform of sharing information between a project and its stakeholders and vice versa.

‘Radio is a top medium which has the widest reach and in Malawi, Pamajiga is one of the most, if not the most popular radio programs, ensuring that we are indeed reaching our audience at primary and secondary levels’.

‘We applaud your work in awareness and SSRLP promotion enhancement’, Chidengu said.

The week-long session organised by the NLGFC will lead to the generation of 780 minutes of content for airing on national and community radio platforms on all components of the SSRLP. The SSRLP is funded by the SSRLP – Multi-DonorTrust Fund.

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